Rocco Forte Hotels Offer a Diamond Thank You to PAs in the UK
From September 2004, secretaries and personal assistants across the UK will be able to sample the lifestyle of the rich and famous, thanks to the launch of The Rocco Forte Collection' Diamond Elite reward programme.
Through this new programme, Executive Assistants and Office Managers can earn one point for every £100-worth of accommodation and/or conference bookings that they place with the The Rocco Forte Collection in Edinburgh, Manchester and Cardiff. These points can be redeemed against a series of rewards, which include: ESPA spa treatments; theatre evenings; shopping trips; a The Rocco Forte Collection' Pyjama Party; annual membership to a Rocco Forte Hotel spa; a private celebration party for 20 people; a European short break or, the ultimate reward, an exclusive one carat unset diamond. Rewards can be redeemed for as little as 25 points.
Members will also benefit from discounts on accommodation, restaurants and bars and personal banqueting at the three participating UK properties, as well as invitations to exclusive events and a personal invitation to an annual cocktail reception with Sir Rocco Forte.
Commenting on the new reward programme, Murray Thomson, Director of Marketing - UK Hotels said: "The Rocco Forte Collection value the strong relationship between our hotels and those Executive Assistants who entrust us with their most important bookings. With Diamond Elite, we are able to say thank you in a very exciting and sparkling way!"
He added: "We realise that Personal Assistants are very busy, so we have created a reward programme that is simple to understand, easy to use and offers a combination of luxurious rewards, exciting events, opportunities to network with other members and, of course, the chance to collect points over 12 months and reward themselves with a fantastic Diamond."
Diamond Elite members will be nominated by the three participating hotels and invited to join the programme at a series of launch events across the UK in September 2004. The Balmoral's launch takes place on Thursday 23 September.
For further information, please contact The Balmoral's Press Office:
Emma Offord, PR Manager, Mobile: 07966 628607; eofford@thebalmoralhotel.com Jessica Trotter, PR Assistant, Tel: 0131 622 8825; jtrotter@thebalmoralhotel.com.
Murray Thomson - Director of Marketing - UK Hotels. Direct Tel: 0161 827 4024; mthomson@rfhotels.com; www.roccofortehotels.com
Through this new programme, Executive Assistants and Office Managers can earn one point for every £100-worth of accommodation and/or conference bookings that they place with the The Rocco Forte Collection in Edinburgh, Manchester and Cardiff. These points can be redeemed against a series of rewards, which include: ESPA spa treatments; theatre evenings; shopping trips; a The Rocco Forte Collection' Pyjama Party; annual membership to a Rocco Forte Hotel spa; a private celebration party for 20 people; a European short break or, the ultimate reward, an exclusive one carat unset diamond. Rewards can be redeemed for as little as 25 points.
Members will also benefit from discounts on accommodation, restaurants and bars and personal banqueting at the three participating UK properties, as well as invitations to exclusive events and a personal invitation to an annual cocktail reception with Sir Rocco Forte.
Commenting on the new reward programme, Murray Thomson, Director of Marketing - UK Hotels said: "The Rocco Forte Collection value the strong relationship between our hotels and those Executive Assistants who entrust us with their most important bookings. With Diamond Elite, we are able to say thank you in a very exciting and sparkling way!"
He added: "We realise that Personal Assistants are very busy, so we have created a reward programme that is simple to understand, easy to use and offers a combination of luxurious rewards, exciting events, opportunities to network with other members and, of course, the chance to collect points over 12 months and reward themselves with a fantastic Diamond."
Diamond Elite members will be nominated by the three participating hotels and invited to join the programme at a series of launch events across the UK in September 2004. The Balmoral's launch takes place on Thursday 23 September.
For further information, please contact The Balmoral's Press Office:
Emma Offord, PR Manager, Mobile: 07966 628607; eofford@thebalmoralhotel.com Jessica Trotter, PR Assistant, Tel: 0131 622 8825; jtrotter@thebalmoralhotel.com.
Murray Thomson - Director of Marketing - UK Hotels. Direct Tel: 0161 827 4024; mthomson@rfhotels.com; www.roccofortehotels.com
